Blue Ocean Shift

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Alin havaittu

24,30 €

Korkein havaittu

33,60 €

Viimeisin historian havainto

4.11.2026

Tuotetiedot

NEW YORK TIMESBESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. "Groundbreaking." ―Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing

Brändi

not stated

EAN / GTIN

9780316314046