Built to Last

The co-authors of Good to Great present a hardcover edition of a business guide based on six years of research at the Stanford University Graduate School of Business, during which they examined eighteen successful companies and identified hundreds of specific, applicable ways to promote exceptional performance. Identifying 18 "visionary" companies, the authors set out to determine what's special about them and to provide a blueprint for prosperity. Includes hundreds of examples showing what makes the truly exceptional firms different from the everyday ones.