Business Analytics

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Alin havaittu

62,40 €

Korkein havaittu

62,40 €

Viimeisin historian havainto

29.10.2026

Tuotetiedot

This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement. Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data. Key features include: • Analytics in Practice vignettes show how data and analytics have been applied in real organisations • Video interviews with industry professionals bring examples to life • A running case study and accompanying dataset allow you to apply what you have learnt Suitable for undergraduate and postgraduate students studying business analytics. Mary Ellen Gordon is Senior Professional Teaching

Brändi

sage publications

EAN / GTIN

9781529796117