Connect

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14,90 €

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Viimeisin historian havainto

29.10.2026

Tuotetiedot

*NEW EDITION FEATURING UPDATED MATERIAL* 'Erudite, interesting and, above all, entertaining' ALAN JOHNSON, FORMER UK HOME SECRETARY 'A racy, engrossing read' PROFESSOR IAN ROBERTSON 'Incredibly absorbing, leaving even the most confident orator with food for thought' PSYCHOLOGIES Communication can make the difference between failure and success. When communication goes badly, it's a nightmare. When it goes well, it's the stuff of dreams. In this revelatory and entertaining guide, top speechwriter Simon Lancaster reveals that the secret to great communication lies not in logic alone, but in skilfully connecting with people's deepest instincts and emotions. Through the power of connections, it is possible to transform people's perceptions about almost anything, making the scary safe, the unfamiliar familiar, and even turning a 'no' into a 'yes'. Drawing on cutting-edge neuroscience and ancient rhetoric, Lancaster examines ten powerful connections you can instantly make to change how

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EAN / GTIN

9781788706438