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Design Empathy and Contextual Awareness

quercus publishing

Design Empathy and Contextual Awareness

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This book captures so many tools that can be used to design well in community. I can't wait to teach with it by my side. - Dr Susie Wise, author of Design for Belonging: How to Build Inclusion and Collaboration in Your Communities One of the biggest challenges facing designers across all fields is not simply in the design of the product or service itself, but rather how to arrive at a design solution that resonates with a target audience, that will have a higher than likely chance at market adoption, and that will avoid negatively impacting society or the environment. What are the skills that can be employed by a student or young professional creative early on that enable them to identify the issues at work and address them? By understanding design from human-centered perspectives - both from the customer's and the producer's point of view - innovative, resonant designs are possible. Design Empathy and Contextual Awareness demystifies the "fuzzy" front end of the design process, where

Brändi
quercus publishing
EAN / GTIN
9781529438215