Good Strategy/Bad Strategy

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Viimeisin historian havainto

29.10.2026

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THE GROUND-BREAKING BUSINESS CLASSIC FROM THE WORLD'S LEADING AUTHORITY: HOW TO IMPLEMENT ACTION-ORIENTATED STRATEGY THAT WORKS 'A very good book' FORBES 'The most interesting business book of the year' FINANCIAL TIMES 'A necessary read' WASHINGTON TIMES 'The most insightful - and entertaining - commentator on strategy' SIR JOHN KAY When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing. Since then and over 200,000 copies later, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership,

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EAN / GTIN

9781781256176