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Growth Hacker Marketing
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Tuotetiedot
Your new business went online yesterday and you''ve got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you''ve certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They ''hack'' their company''s growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially. Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up''s secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience,
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- profile
- EAN / GTIN
- 9781782830191
