The AI Marketing Canvas, Second Edition

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23,70 €

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29,60 €

Viimeisin historian havainto

5.11.2026

Tuotetiedot

Five essential steps to take you from "zero to superhero" with AI for marketing For marketers, the landscape is shifting underfoot. Artificial intelligence is no longer a futuristic concept but a present-day reality, rewriting the rules of relevance, differentiation, and connection. Navigating this new era is the single greatest challenge, and opportunity, for marketing leaders. How do you move beyond scattered experiments and buzzwords to unlock AI's true transformative power? In the newly revised and essential second edition of The AI Marketing Canvas, top MBA marketing professors Rajkumar Venkatesan and Jim Lecinski provide the definitive roadmap. They distill complexity into clarity with a field-tested, five-step plan for marketers at every stage of their AI journey. This is not a speculative look at the future; it is a practical guide for winning your "AI Moment of Truth" now. The concepts, frameworks and examples in the book will enable you to: Master the two core

Brändi

stanford university press

EAN / GTIN

9781503644335