TikTok Boom

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19,70 €

Korkein havaittu

19,70 €

Viimeisin historian havainto

29.10.2026

Tuotetiedot

'It is rare for a business analysis to read like a thriller - this one does.' - Azeem Azhar, Founder, Exponential View 'Vital to understanding how[TikTok] works and the impact it's having.' - Damian Collins MP, former chairman of the House of Commons Digital, Culture, Media and Sport Select Committee 'TikTok Boom is a must read for students, scholars, and policy makers.' - David Craig, Clinical Professor, USC Annenberg TikTok is the new force in social media. Just a few years after its launch, TikTok has one billion accounts. Every day hundreds of millions of teenagers are gripped by its brief videos, powered by a secretive algorithm that can propel a meme or or a user or a product to global stardom within minutes. Multi-national businesses are scrambling to harness its raw marketing power. TikTok is a cultural hurricane, making instant hits of new and long-fogotten songs, books and TV shows, and a constant political and social commentary, playing out every minute of the day in

Brändi

simon & schuster uk

EAN / GTIN

9781912454822