
john murray press
When Cultures Collide
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"An authoritative roadmap to navigating the world's economy." The Wall Street Journal In When Cultures Collide, Richard Lewis provides a truly global and practical guide to working and communicating across cultures, explaining how our own culture and language affect the ways in which we organise our world, think, feel and respond, before going on to suggest both general and specific ways of making our influence felt across the cultural divide. Discover penetrating insights into how different business cultures accord status, structure their organisations and view the role of the leader, alongside invaluable advice on global negotiation, sales and marketing. The book ranges from differences in etiquette and body language to new thinking in the area of international management and team-building in Europe and the USA, as well as covering challenging new geographical ground in other regions. By focusing on the cultural roots of national behaviour, both in society and business, we can
- Brändi
- john murray press
- EAN / GTIN
- 9781473684829
