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The Theory and Practice of Revenue Management
springer-verlag new york inc.

The Theory and Practice of Revenue Management

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The Theory and Practice of Revenue Management is a book that comprehensively covers theory and practice of the entire field, including both quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics. The authors believe such a comprehensive approach is necessary to fully understand the subject. A central objective of the book is to unify the various forms of RM and to link them closely to each other and to the supporting fields of statistics and economics. Nevertheless, the topics and coverage do reflect choices about what is important to understand RM. Hence, the book’s purpose is to provide a comprehensive, accessible synthesis of the state of the art in Revenue Management.
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  1. 1. Springer Nature Link Shop

    494,99 €
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Tekniset tiedot

7 ominaisuutta
Product type
Soft cover
EAN / GTIN
9780387243764
Books nl author
Kalyan T. Talluri; Garrett J. van Ryzin
Books nl publisher
Springer US
Condition
new
Merchant product second category
Books > Business and Management

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