An Insider's Guide to Place Branding

Name: An Insider's Guide to Place Branding
Brand: springer nature switzerland ag

Compare this product across 2 stores. Lowest product price now 62,69 €.

Latest price observation: 17/10/2026, 23.39

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.

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