Springer
B2B eCommerce
Lowest observed price
€98.99
Prices at stores
1 offerPrices are the most recently observed prices. Check the current price, availability and delivery costs at the store.
Price history
1 price observationThe chart shows the lowest recorded product price on each observation day. Prices between observations have not been verified.
- Lowest observed
- €98.99
- Highest observed
- €98.99
- Latest history observation
Show price observation
| Price observed (Finnish time) | Price |
|---|---|
| €98.99 |
Product details
This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.
- Brand
- Springer
- EAN / GTIN
- 9783658385279