oxford university press
Eye Tracking
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- Lowest observed
- €94.40
- Highest observed
- €94.40
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| Price observed (Finnish time) | Price |
|---|---|
| €94.40 |
Product details
We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information we encounter. Eye tracking as a research tool is now more accessible than ever, and is growing in popularity among researchers from a whole host of different disciplines. Usability analysts, sports scientists, cognitive psychologists, reading researchers, psycholinguists, neurophysiologists, electrical engineers, and others, all have a vested interest in eye tracking for different reasons. The ability to record eye-movements has helped advance our science and led to technological innovations. However, the growth of eye tracking in recent years has also presented a variety of challenges - in
- Brand
- oxford university press
- EAN / GTIN
- 9780198738596