hay house
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- Lowest observed
- €15.10
- Highest observed
- €15.10
- Latest history observation
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| Price observed (Finnish time) | Price |
|---|---|
| €15.10 |
Product details
Known as the "guru of direct response marketing," Brian Kurtz distills the expertise he''s gained after almost four decades in the industry to teach readers how to build a business that lasts a lifetime on the fundamentals of direct response. Marketing isn''t everything, according to Brian Kurtz. It''s the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That''s what this book is all about. In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it." Here''s a small sample of what you''ll learn: * The 4 Pillars of Being Extraordinary * The 5 Principles of why "Original Source" matters * The 7 Characteristics that are present in
- Brand
- hay house
- EAN / GTIN
- 9781401956769