cambridge university press
Principles of Pricing
Lowest observed price
Prices at stores
1 offerPrices are the most recently observed prices. Check the current price, availability and delivery costs at the store.
Price history
3 price observationsThe chart shows the lowest recorded product price on each observation day. Prices between observations have not been verified.
- Lowest observed
- €68.80
- Highest observed
- €84.60
- Latest history observation
Show all 3 price observations
| Price observed (Finnish time) | Price |
|---|---|
| €84.60 | |
| €68.80 | |
| €72.40 |
Product details
Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment.
- Brand
- cambridge university press
- EAN / GTIN
- 9781107010659